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Experienced Leadership with an Eye on the Future |
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| Guiding Fresh & Healthy Brands from a small start-up to the successful global brand it has become is our Executive Team. Led by founder Chad Parker, our leadership group includes experts in business, finance, real estate and food service. All ready to assist our Franchise Partners to create a profitable and rewarding business. |
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Chad Parker, Founder and CEO, Fresh & Healthy Brands
 Chad serves as the CEO of Fresh & Healthy Brands, the parent company of Juice Zone, Pure Health Bars, Yo-Good and Go-Grill. His vision, experience and dedication help to ensure their continued growth and success. The brands are operating in twenty-four countries and expect to double in size by 2012.
Chad began his career managing a small finance company in 1991, before developing a successful franchise brand in the entertainment business with operations across Canada. As president he managed the entire expansion process and built over 100 franchised stores in less that 10 years.
Seeking new areas of opportunity that matched his own dedication to a healthful lifestyle, Chad developed the concept of offering fresh and healthy fast foods. Researching the health food craze across Canada and America, he became convinced of the viability of the idea. He launched his first Juice Zone store in 1997, and began franchising his concepts in 2000.
Experience in dealing successfully with many different domestic and international business cultures makes Chad an especially effective leader for Fresh & Healthy Brands. His strengths are business and market development, franchising, finance, legal, operations and supplier relations with a vision for strategic planning and establishing solid relationships.
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Jose Luis Esquivel, Director of International Development
 Jose Luis joined the Fresh & Healthy Brands team in 2005. He is focused in Franchise Development, delivering high quality support to all International markets, mainly in our European and Middle East markets.
A graduate of International Tourist University in Business Administration, Jose Luis began his Food & Beverage management career with Holiday Inn-Mexico and El Presidente, another well-known and successful national chain. In 1985, he joined the management team at Kentucky Fried Chicken-Mexico as Franchise Manager. After being promoted to National Training and Development Manager and Director of Operations Jose Luis has held senior roles in operations and franchise areas. In 1999, he began working with various Canadian and American chains, including being a Multi-Unit Franchise Manager for one of Canada’s largest casual dining chains and heading up new development for an American Franchise Quick Service Chain.
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Katerina Magac, Operations Manager, USA and Canada
 With more than 10 years of experience, Katerina is a seasoned veteran of the financial industry with expertise in business development, operational management, and market planning. In her role, Katerina has helped navigate construction, permits and opening of stores. Katerina supports all franchise owners in Canada as well as the U.S. She works hand and hand with the owners on their daily activities, and understands local operations very well, having been a Fresh & Healthy Franchise owner for five years before joining the Head Office Team.
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Monica Vallejo, Creative Director and Graphic Designer
 As a strategic contributor, Monica has strong experience in branding and design and has committed to go the extra mile for her clients' needs for more than 12 years. She puts a special emphasis on conceptual design and communication objectives, and always uses her great ability to see the big picture. She holds a bachelor’s degree in Marketing; a diploma in brand strategy and is a graduate of the Electronic Media Design and Advertising and Graphic Design Programs.
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Cole Parker, Franchise Development Manager for Canada and USA
 Cole has extensive operations and franchise experience, starting in 1995 in a management position with an entertainment franchise. Cole was instrumental in building this franchise into one of the largest in Canada. In 2006, Cole joined Fresh & Healthy Brands as a sales associate and has moved up to manage the development of new franchises and real estate for Fresh & Healthy Brands in Canada and the USA.
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Niall Lawler, European Franchise Development Manager
 Instrumental to our growth worldwide, Niall identifies qualified individuals to become franchisees. He guides them in their initial efforts to open and operate their franchise stores, and ensures that the quality and level of service is maintained to the highest Fresh & Healthy standards.
Joining Fresh & Healthy in 2006, Niall focused on brand building, advertising and development efforts throughout Europe. A native of Ireland, Niall's entrepreneurial experience includes starting up his own flower company, and for 14 years he served as a field account executive for Golden Pages in Ireland. |
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We invite you to further explore this new franchise opportunity by completing the Fresh & Healthy franchise application today. Or contact our franchise director by calling:
1.866.584.2301 (US & Canada)
1.604.918.5076 (Outside US & Canada)
Meet Us in Person!
Are you interested in hearing about the great opportunities in owning a Fresh & Healthy Brands franchise?
The Fresh & Healthy Brands franchise development team will be conducting free franchise seminars in these markets:
Bogota, Colombia: May 13 - 15, 2012 Mexico City: May 16 - 20, 2012 London: June 2012 New York: June 2012 Toronto: June 2012 Dubai: Summer 2012
Contact us today at franchising@freshandhealthybrands.com to get more details and receive your invitation!
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| Pure Health |
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| Juice Zone |
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| Yo-Good |
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| Go-Grill |
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| Famous Famiglia Pizzeria |
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