Common Factors that Make a Frozen Yogurt Business Venture Successful

A Business Insider article published on June 14, 2013 details an interesting commonality between frozen yogurt stalls in New York City:


They get their fro-yo mix from a handful of manufacturers (with the exception of Pinkberry, which has its own proprietary recipe for its yogurt and develops each flavor individually), many of the shops are self-serve, they offer a variety of toppings, and they have a similar look, which The Journal refers to as “Tokyo preschool lounge” — bright, neon colors and curvy, plastic furniture. Many frozen yogurt chains are nearly indistinguishable from one another. 


why is everyone rushing to open frozen yogurt stores


And the reason why so many fro-yo shops are opening up is because they are an attractive investment and the stores usually have good profit margins.
There is a staggeringly high markup on the treats — CBS New York points out that yogurt selling for 59 cents an ounce costs less than a dime to produce. There’s a 500% markup on a 10-ounce serving even when you factor in the expense of cups and spoons.


The Insider article also presents numbers about different frozen yogurt businesses in New York, which paints a positive picture for individuals who are looking into frozen yogurt business opportunities.


Frozen yogurt has become a popular frozen snack for a lot of people due to the fact that it is healthier than ice cream. A regular vanilla frozen yogurt carries 221 calories, while popular frozen yogurt manufacturers play around the 115 to 130-calorie mark. This has made frozen yogurt a hit among women and fitness-conscious individuals.


The fact that the health craze is expanding, and people are largely attracted to fro-yo, is a great reason for starting a frozen yogurt business venture. There are, however, things to consider before you start selling yogurt and raking in cash. First of all, it is important to know the demographics of potential customers in your target area of business. Being familiar with their profile gives you an idea of the kind of service that will suit the place, and the type of yogurt that will sell the most.


Another thing is being proactive. A visible owner will make the business appear more approachable to people. Your store should be very accessible to you so you can make an appearance as often as you can. In addition, provide products and services that will help you build a unique brand in the neighborhood.


These reminders can help any prospective frozen yogurt franchise owner break into the frozen yogurt market. Interested individuals can contact reliable franchisors like Fresh & Healthy Brands to learn more about franchise ownership and management.


(Article Excerpt and Image from Why Everyone Is Rushing To Open Frozen Yogurt Stores, Business Insider, June 14, 2013)

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