Want to Start a Business? Why Not Open An Asian Fusion Restaurant?

Some people—especially those who’ve been working for a long time—eventually tire of their everyday 9-to-5 drudgery and consequently aspire to have their own business. Starting a business, though, isn’t as easy as it sounds as among other things, you need to pick the right product and business format. An Entrepreneur article warns aspiring entrepreneurs against focusing on the wrong thing.


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Everyone has his or her own roadblock, something that prevents them from taking that crucial first step. Most people are afraid to start; they may fear the unknown or failure, or even success. Others find starting something overwhelming in the mistaken belief they have to start from scratch. They think they have to come up with something that no one has ever done before–a new invention, a unique service. In other words, they think they have to reinvent the wheel.

But unless you’re a technological genius–another Bill Gates or Steve Jobs–trying to reinvent the wheel is a big waste of time. For most people starting a business, the issue should not be coming up with something so unique that no one has ever heard of it but instead answering the questions: “How can I improve on this?” or “Can I do this better or differently from the other guy doing it over there?”

By doing thorough market research, newbie entrepreneurs are likely to discover that today’s business ideas are, in fact, hybrids of old business ideas. Some good examples are restaurants that serve fusion cuisine, a movement which started way back in the 1970s. You can build upon the old concept of fusion cuisine and open an Asian fusion restaurant that offers a wide range of healthy dishes.

Asian fusion cuisine uses cooking methods that bring out the flavors of every ingredient. Meanwhile, techniques like stir-frying and steaming are perceived as healthier than deep-frying, which is a common cooking method in Western cuisine. New business owners can then capitalize on these healthy cooking techniques and even use them as a come-on. It therefore makes sense to acquire an Asian food franchise that already has an established name in the industry.

Coming up with a true-blue original business idea these days isn’t that easy. Fortunately, new business owners don’t have to start from ground zero when they can base their business idea on an already existing and proven concept. If you want to buy a restaurant franchise, you may want to check out what a company like Fresh & Healthy Brands has to offer.

(Article Excerpt and Image from Starting a Business: The Idea Phase, Entrepreneur.com)

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